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What's in it For the Customer?
Anyone who is going to spend money usually wants to know what the purchase will…
Internal Branding
A brand is recognition of a company and its products. It can be in the form of …
How to Sell With Branding
When you think of the Coca Cola brand, what comes to mind? Does an image of a r…
Personal Branding for Success
One important part of branding is the image you yourself portray. Developing a…
You Can't Turn Cheese Into Jelly
Everyone's heard of a company called Kraft. "Hey, those are the cheese…
Become an Expert at Something
Establishing yourself as an expert in your field will help you gain both recogn…
Benefits of Branding
Your business needs to create a positive image in the minds of consumers. Contr…
Promoting Your Brand
Remember the importance of branding. If you haven't already initiated a bra…
Ten Branding Musts
Branding is not just your logo or tagline or the "look" and "fee…
Signs -Ultimate Sales Tools
A well-designed signage program can instantly and effectively communicate the s…
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